Listener (User Generated): Playlists made by Spotify listeners.Personalized: Hybrid between editorial and algorithmic playlists.Editorial: Hand-curated playlists from Spotify staff and associates.Algorithmic: Playlists created for a listener based on listening habits.There are a total of 4 different types of playlists on Spotify: Understanding the different types of playlists on Spotify, how they work and how to be included in each of them will help your music get more exposure. One of these metrics is the save-to-listener rate. Your main goal is to get more people to listen to your music, right? Spotify also uses listening behavior and engagement metrics in their algorithms to suggest songs to other listeners who have shown to like the same type of music. When people listen to the songs on the playlist, it collects this data to help make recommendations to other Spotify users. They examine your song in relation to other songs on a playlist to better understand who may like your music. Getting playlisted is an important signal for Spotify. More specifically, getting on playlists will help your song’s performance in their algorithm and can lead to more exposure within Spotify in a way you may not be thinking about. It’s an opportunity to get more exposure and raise your brand awareness. Getting on a playlist with a lot of activity and followers can help you be discovered by more people who have never heard of your music. It is undeniable that Spotify is a huge component of an artist’s career so I will do my best to show you how to make the most out of with their playlist system. You need to understand the specific benefits of investing in these Spotify tactics and how it fits within your overall goals and marketing plan. In other words, if you’re not breaking even, it doesn’t mean it’s a total loss. These playlisting tactics may pay itself out down the line with a thought out plan, but don’t think of spending money towards Spotify playlisting as a way to profit off your music. If you spend $300 on social media ads to push a song on Spotify or you pay $500 for a playlist pitching service, don’t expect to make that money back in the short term. With these low payout rates, you have to look at a Spotify playlisting strategy as a long term investment. To earn $12,000, which would be considered on the lower end of a decent income, you would need 3,000,000 streams a year. 1,000 streams pay you roughly $4 – $6 depending on the platform.įor a musician in the United States, this means that a stream is worth about $0.006 per song stream. It’s very rare for even a major label artist to make a sustainable living off streaming alone.Īs most people are aware of by now, streaming services don’t pay artists well. I want to remind you that playlists are vehicles for exposure and discovery. At the moment, developing a profitable business model based primarily on streaming/playlisting on Spotify is not possible for most. Some may have this misconception that getting on the right playlist is all you need to be successful. Which should you go with? You can read my comparison between CD Baby, TuneCore and DistroKid here. How to get your music on Spotify? In case you’re just starting out, you will need to go through a music distributor to get your songs on Spotify. There are thousands of playlists on Spotify that can be right for you and can help your song perform better on the platform. I’m solely focusing on Spotify in this blog because the playlist system they created gives you more opportunities for placement and exposure, which is what we are looking for. Its main competitor, Apple Music, has only 68 million paid subscribers. Out of these 286 million, 130 million are subscribed to Spotify Premium. Spotify is the dominant music streaming platform with 286 million active users reported in 2020. In this blog, I will go over the different types of Spotify playlists as a discovery tool to help you get more exposure for your music. Keep in mind that over 100,000 new songs are added to Spotify each day! However, the climate for streaming platforms like Spotify has become highly competitive, so just uploading your song will not be enough. Spotify playlists can potentially put you in front of the right people who are more likely to be into your music and turn into proper fans.Īs an independent artist, it’s important to understand how Spotify works and how its playlist system can bridge the gap between you and potential fans. One of the ways to reach new fans is through Spotify playlists. For musicians, this accessibility has allowed their songs to be discovered by new potential fans from all over the world. In this modern digital age, streaming has become the primary way for us to discover, listen, and share new music.
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